Gothic Literature: the Fascination with Terror

Traci L. Pugh Dr. Golden Reagan-Kendrick ENG 45023-SU-2012-OA Seminar in American Literature 8 August 2012 Gothic Literature: The Fascination with Terror People have an inherent dread of the dim and the obscure. While each person’s level of tension and object of fear are extraordinary, the interest to uncover them has motivated Gothic creators, for example, Mary Shelley, Edgar Allan Poe, Stephen King, and Stephenie Meyer for three centuries. Subjects of these exemplary stories incorporate vampires, revival of the dead, apparitions, murder, witches, and love.These stories and sonnets can panic crowds since they can include truth of things individuals appreciate with a bit of the incomprehensible. Gothic essayists use dread, puzzle, and energy to test the dim parts of life by uncovering inward human dread. Mary Shelley was a Romantic Gothic creator, and it is theorized that Frankenstein represents â€Å"internal clashes and educational encounters with what may have been their s igns in the fictionalized characters she created† (D’Amato 117). She was stranded at an early age, and passing was no more unusual to her because of the passings of her sister and her husband’s first wife.Mary dreaded conceiving an offspring, predominantly on the grounds that her mom kicked the bucket eleven days in the wake of bringing forth her, yet D’ Amato recommends that she â€Å"may have accepted any kid she delivered would acquire the subdued, abhorred, and dangerous pieces of herself† (122). Shelley’s work may have reflected her life, yet it was regular for Gothic writers of this opportunity to expound on â€Å"the nation’s dreams, and their own† (â€Å"Gothic Undercurrents†). The mid nineteenth century was a period of dread because of quick changes in the country: annulment, the Great Depression, war, and the bank crisis.These occasions gave Americans the inclination that â€Å"life was an analysis that had gon e appallingly wrong,† and these scholars investigated this dread with writing (â€Å"Gothic Undercurrents†). This recently discovered style of composing uncovered the clouded side of humankind, yet it additionally scrutinized the riddle of unsolvable issues. These works examined the evil spirits of the country and the essayists. Frankenstein started as Mary Shelley’s dream in 1816, and her story of depression, restoring the dead, murder, blame, and vengeance has been named an abstract classic.The primary character, Victor Frankenstein, accepts he has found the mystery of life and broadcasts, â€Å"Darkness had no impact upon my extravagant; and a congregation yard was to me simply the repository of bodies denied of life, which, from being the seat of magnificence and quality, had become nourishment for the worm† (Shelley 79). When the beast is made, it feels surrendered and begins slaughtering. The animal coincidentally causes the demise of an honest young lady. Victor understands his creation is desolate, and simply a cursed thing, so he chooses to devastate it.A venture into the mountains follows, yet a break in the ice partitions their ways. At the point when Frankenstein passes on, the beast comes to see him and says, â€Å"Blasted as thou wert, my distress was as yet better than thine; for the unpleasant sting of regret may not stop to annoy in my injuries til' the very end will close them for ever† (Shelley 244). This story uncovers that the dead, when revived, resemble a furious youngster who lashes out at a parent who has deceived them. The sentiment of relinquishment was what Shelley attempted to catch in this dismal story of adoration and misfortune, and this subject would proceed with future authors.Edgar Allan Poe, thought about a Victorian Gothic, was additionally a vagrant whose life appeared to be loaded with catastrophe. He endured an unmerciful substitute dad, was kicked out of the University of Virginia, drop ped out of West Point, wedded his multi year old cousin, and lived in neediness with his independent way of life (Doctorow 241). The main impetus behind his work was that he grasped his own wretchedness since he accepted that his enduring was characteristic. His accounts were written in the mid-nineteenth century, and individuals were as yet terrified of their dubious futures.Poe utilized this to his advantage in what he called, â€Å"Imp of the Perverse †the power inside us that makes us do exactly what welcomes on our destruction† (241). This sort of reasoning was the reason for a considerable lot of his accounts, and the greater part of his characters were the purpose behind their own issues and death. Poe â€Å"worked hard at organizing his stories of highborn crazy people, self-tormented killers, neurasthenic necrophiliacs, and other degenerate sorts to deliver the best conceivable awful impacts on his readers† (Baym 674).He was very effective in this underta king, as the vast majority partner Poe’s name with dull, terrible, deadly stories. His â€Å"Philosophy of Composition† recounts his conviction that â€Å"the incomparable subject for a sonnet is the passing of a wonderful woman† (Doctorow 242). This is obvious in one of his most acclaimed sonnets, â€Å"The Raven. † Possibly one of Poe’s most chafing sonnets, â€Å"The Raven† is cadenced and could be combined with a good soundtrack with steady notice of the entryway, Lenore, evermore, and nevermore. The utilization of clear symbolism makes the peruser see this dark raven sitting on the entryway pecking at it.The principle character is a man lamenting for his lost love, Lenore, and he accepts the thumping sound is her returning. The raven says however single word, â€Å"Nevermore. † The man considers what this implies, and inquires as to whether it is an errand person from God or the fallen angel. Again the Raven says, â€Å"Nevermor e. † Spiraling into frenzy and misery, he asks the winged animal, â€Å"Take thy nose from out my heart, and take thy structure from off my entryway. Quoth the Raven, ‘Nevermore’† (Poe 74). The Raven remains at the entryway and everlastingly torments the man with his redundant call.This vulnerability about death was a Gothic strength, and the presentation of creatures and their secretive characteristics would demonstrate to rouse future scholars. After a century, stories of Modern Horror would expand on their grotesque roots and join mainstream society to alarm perusers more than ever. Stephen King, regularly named the ace of repulsiveness, has frozen crowds with stories of satanic vehicles, had youngsters, undead pets and individuals, outsiders, and the innate fiendishness in all individuals. King’s motivation comes from â€Å"his own background and dreams, mainstream society, and his perusing of old internment lore† (Nash 151).Even however m ost artistic pundits don't concur with his composing style, repulsiveness fans are entranced by the pictures he makes. Lord and Shelley both play on fears â€Å"such as the hazardous nature and well known dread of science and technology† (151), however King is â€Å"more ready to handle expressly social issues rather than the conventional Gothic distraction with character and character† (152). A large number of King’s stories focus on a dread of the dead, yet they likewise bring up the issue of whether the dead need to return and the outcomes that follow.Love is an amazing thing and individuals never need to relinquish a friend or family member, however at what cost would they say they will have that individual back? Stephen King’s most terrifying story, Pet Sematary, asks and answers this very inquiry by showing an advanced family and the horrendous, yet typical, happenings that destroy the family and conjure the requirement for the otherworldly. The Cre eds move to another house in Maine to begin another life. Mr. Statement of faith is a specialist at the University, and he becomes friends with the old neighbor nearby. The neighbor recounts an Indian graveyard past the pet burial ground where the dead can come back.The family feline, Church, is murdered by a truck on the bustling street before the house, and Mr. Ideology urgently covers the body in the â€Å"magic circle† of the cemetery to shield from advising this frightfulness to his little girl. The feline returns to life, however is â€Å"changed, if not psychotic† (Nash 156). Before long, the most youthful child, Gage, meets a similar sad destiny as the feline. The dad is overwhelmed by distress and quickly covers the young man in a similar spot. Gage returns a similar style as the feline and murders his mom and the neighbor.Even however the dad is a specialist, and recognizes what the beast that looks like his child is able to do, he again makes an excursion to the graveyard to cover his better half. He sits and hangs tight for her to show up. Love makes individuals urgent and ready to cross ridiculous limits so as to get away from torment. Journalists have utilized the association among adoration and demise to investigate new roads with sickening dread. Stephenie Meyer has entranced crowds with her Twilight arrangement by acquainting us with a universe of powerful creatures, desire, old settlements, and love.Much like her Gothic forerunners, Meyers utilizes her fantasies and mainstream society to rouse her stories. Her vampires vary from the prior variants in that â€Å"our vampires mirror our feelings of dread of new, changing or disintegrated boundaries† (Mutch 76). New points, for example, â€Å"violent narrow mindedness in the U. S. also, elsewhere† are uncovered by her characters going â€Å"to extraordinary lengths to conceal their actual identity† (78). This new age of animals mirror the hunger for blood and h eavenly quality of the first beasts that started this time, however a respect for human life sets these apart.The by and large perspective on the Twilight arrangement, by Stephenie Meyer, is that affection vanquishes all, even demise. Much like Gothic writing itself, this story includes a very long time of vampires escaping the light to keep up presence among their prey. The human young lady, Bella, is enamored with a vampire, Edward, and they realize that being together is inconceivable. She is happy to take her life and join his dull world, yet he is reluctant to guarantee her mortality. In a similar soul as Frankenstein, Edward considers his to be as a dad figure, yet

Enrollment System Chapter2

Part 2 REVIEW OF RELATED LITERATURE AND STUDIES This section gives the related writing and studies critical to the proposed framework. This section additionally incorporates the hypothetical structure of the current framework, and the calculated structure of the proposed framework. Related Literature Computerization of each procedure lessens human mistakes and handling time, it can likewise help up profitability. â€Å"Computers are the best methods for capacity and the board of information, they can fill in as gigantic information bases and can be saddled for a wide range of money related exchanges attributable to their preparing influence and capacity limits. As PCs are a day by day utility, they have increased massive significance in everyday life. † - http://www. buzzle. com/articles/significance of-PC instruction. html Computer gives a huge stockpiling of information, which can be utilized by a significant stretch of time. It is the incredible preferred position of PC against the manual written by hand procedure of enlistment. Nearby. Our country†¦ (in any event 5 references, 2006 and above) Further examined.. Remote. Technology†¦ (at any rate 5 references, 2006 and above) Different †¦ Related Studies Neighborhood. In the led investigation of Charlene G. Bulao et. al in their undergrad practicality study entitled â€Å"A Proposed Computerized Enrollment System for Pamantasan ng Lungsod ng Valenzuela†, the contextual investigation expressed that the school’s enlistment process are tedious, repetitive understudy records, and has a moderate recovery of understudy records. Comparable with the expressed issue of manual enlistment framework at Canumay National High School the main contrast is that Pamantasn ng Lungsod ng Valenzuela (PLV) equires installment for the education cost. Both of the examination plan to build up a framework that will decrease the repetition of understudies data, diminish the expended time in enlistment process, and a quick recovery of understudies records. The proposed investigation by Gretchen S. Bation et. al (March 2011) in their undergrad postulation study entitled â€Å"LAN-Based Enrollment System for San Diego Parochial School†, they intend to build up a framework that is made sure about and sorted out using sign in structure so as to keep away from unapproved access in the framework. A framework that will naturally area the understudy, a framework that will give an advantageous method to recover, update, and oversee understudies records utilizing electronic database, and a framework that will consequently process the installment of education cost and parities of the understudy. The investigation is likewise like the proposed examination by the advocates, the main contrast is the framework for San Diego Parochial School has a calculation for the installment of education cost comparable with the PLV. In the examination led by Viroel Marcelo et. l (March 2003) in their undergrad practicality study entitled â€Å"Enrollment System of San Francisco High School†, the fundamental goal of their examination is to help the innovation of the school regarding enlistment, a mechanized enlistment framework that will give all understudies and employee an exact, quicker, increasingly effective and advantageous to the enlistment procedure of the establishment. Comparable w ith the examination, the framework proposed by the advocates likewise plans to present something new with the enlistment procedure that will profit the two understudies and employees. San Francisco High School and Canumay National High School is both a state funded school, both of the framework isn't require to register for the installment of education cost. Outside. The proposed The proposed†¦ Theoretical Framework of the Study Figure 4 Theoretical Framework of the Existing Enrollment System of Canumay National High School The worldview shows the current framework that features the weakness of a manual enlistment framework. In the current framework, understudies ordinarily topped off the enlistment structure requesting their own data joined by their report card last school year. Employees will gather all the documents presented by the enrollees. During the get-away period, instructors will currently isolate the understudy by their normal evaluation and search for the student’s records in their cupboards. After the partition of areas the educator will compose the rundown of understudies selected per segment in their columnar, enrollees will know the fitting segment upon the beginning of classes. Theoretical Framework of the Study Figure 5 Conceptual Framework of the Proposed Advance Enrollment System for Canumay National High School The worldview shows the proposed framework that features the benefit of an automated enlistment framework. In the proposed framework, all the significant data of each enrollee will be filled â€up in a structure and to be spare in the framework for simple recovery for the following enlistment season along with their report card. The inputted evaluations will be registered by the framework and will consequently pick the suitable area of the selected understudy. The framework will currently create the printed timetable of the understudies and it can likewise deliver the printed duplicate of all the selected understudies per area. â€â€â€â€â€â€â€- INPUT PROCESS OUTPUT HANDWRITTEN STUDENT INFORMATION; NAME, ADDRESS, PARENT’S NAME. REPORT CARD MANUAL: COMPUTATION RECORD OF DATA SEARCH OF DATA COMPILATION OF DATA MANUAL RECORDING OF INFORMATION; WRITTEN LIST OF STUDENTS INPUT PROCESS OUTPUT FILL-UP STUDENT INFORMATION; NAME, ADDRESS, PARENT’S NAME. REPOR T CARD AUTOMATIC COMPILATION; DBMS HANDLES ALL FILES ADEQUATE PRINTED REPORT: PRINTED SCHEDULE; PRINTED LIST OF STUDENTS PER SECTION

Social Media Guidelines Marketing Best Practices

Social Media Guidelines Marketing Best Practices .elementor-19992 .elementor-element.elementor-element-19992{text-align:center}Last Updated on February 24, 2020As a small business owner, you know the ins and outs of your business. But do you also have your social media guidelines in place?Social media is vital for every small business. Search engines use social media as a page ranking factor. Potential customers look to social media to establish trust, learn current information and more. Disclosure As an independent review site, we get compensated if you purchase through the referral links or coupon codes on this page â€" at no additional cost to you. Dismiss alert Your business needs social media. But are you the right person to manage your social media profiles? In most cases, probably not.Here’s why:Table of Contents The Benefits of Social MediaWhat Social Media Platforms Should You Use?What Should You Post on Social Media?The Necessary Hassles of Social MediaWhat is a Social Media Management Company?$99Social for Your Socia l MediaThe Power of Social Media OptimizationConclusionThe Benefits of Social Media Join the FREE TrainingDo You Want To Learn How To Build 6 Figures Authority Sites?Join This Free Training To...Finally have a proven method to finding profitable nichesGet access to a foolproof keyword research methodLearn how to outsource quality contentLearn how to build white hat links to your site without headaches Ideally, you’ll want to publish new content to your social media platforms every day.What Social Media Platforms Should You Use?According to Small Biz Trends, these are the top 6 most popular social media sites:FacebookTwitterLinkedInYouTubePinterestInstagramSo, do you just want to create a profile for each platform? Not necessarily.You really only want to spend time on the platforms where you’ll connect with your potential audience.For instance: LinkedIn caters primarily to business professionals. If you offer a B2B product or service, you’ll definitely want a LinkedIn page .Pinterest caters heavily to women. If your target customers are women, especially if you sell a product which photographs well, then you’ll want a Pinterest page.What Should You Post on Social Media?For the most part, you should avoid direct ads. Typically, people don’t respond well to any type of “hard sell” on social media.You’ll want to use social media to create brand and product awareness. This makes social media an important part of a longer conversion funnel.The majority of content posted on your social media page won’t even be about your products or services directly. Instead, you’ll post current and interesting items related to your industry.Of course, you’ll still post about your brand. This can be info on new products, special sales, and other items more directly related to your business.Personally, I use the “7 and 3” rule. For every 10 posts, I make seven of them related to general news about my industry while the other three are directly about my b rand. Keep in mind, this is just a guideline to help you get started â€" not a hard-and-fast rule to follow at all times.The Necessary Hassles of Social MediaSo, you have to ask yourself: Are you up to the task of managing your social media profiles?Will you be able to post often â€" ideally every day? Do you know what social media platforms your potential customers are using the most? Do you know what content your followers are most interested in? Here’s a quick video about the 5 Types of Posts that Get High Responses on Social Media: It’s perfectly okay if you don’t quite know how to make social media work for your brand. Too many business owners try to do social media on their own and don’t get the great results they deserve.What is a Social Media Management Company?This is a business completely dedicated to social media. They handle basically everything including:Identifying the best platforms for your brandCreating your “voice” and style for your social media presen ceCreating and curating your social media contentPosting your content and interacting with your followersThis is a full-time job. You’re going to get better results hiring a professional to handle all this stuff. But how do you know which company is the best fit for your brand? Personally, I’ve found great success with $99Social. Here’s why:$99Social for Your Social MediaThis company handles all of your social media needs. For $99 a month, they’ll post new content to your Facebook and Twitter pages every day. That’s every single day, 365 days a year, including all holidays. You can add other social media platforms for additional fees.Many social media management companies charge much more than $99 a month. So $99Social is really aiming to be one of the lowest priced management companies around. Plus, they also offer a 14-day money-back guarantee.There are no long-term contracts, either. You pay monthly and can cancel at any time.The Power of Social Media OptimizationSocial media posts should be optimized just like regular content on your website. $99Social will optimize each post to help increase your search engine results position. Social media optimization includes:Posting at the times of day when your audience is most likely to be onlineFormatting the posts to appeal to your customers (blog posts, videos, images or something else)Making your posts easy for your followers to shareConclusionAn effective social media campaign requires at least 10 hours a week. This is time which is better spent on running your business. With $99 Social, you’re really paying less than $2.50 an hour for a complete social media package including daily posts and full social media optimization.Signing up for $99 Social will increase the bottom line for practically any business. A professional social media campaign will increase your search result ranking, brand awareness and ultimately your sales.Now that you understand the importance of social media, you’ll want to h ire $99 Social in order to get the best possible benefits for your small business!

The Consumption Of Crude Oil - 1684 Words

When a family migrates to another city or country, it could be an interesting or frustrating life experience, but at least their lives are not endangered. When humankind migrates to another planet, it might be a wonderful trip to start a new life. However, we also know that it is a trip full of risks and challenges, and a trip that might result in the loss of numerous lives. Some scientists argue that the Earth will soon be unsuitable to inhabit because the Earth is being heavily polluted and the natural resources are being excessively consumed. For instance, air pollution, which is caused by car exhaust or fumes from factories, damages the Earth s atmosphere, being responsible for the decline in the number of many species. Now, the consumption of crude oil is around 90 million barrels per day worldwide and it is certain that the consumption at such a rapid rate is not sustainable. That explains why some scientists and experts advocate migration to another planet which is ideal for l iving. However, it is far more practical for people to continue living on the Earth by prioritizing saving the Earth. It is a mission impossible to find another planet that is as suitable to inhabit as the Earth. Even if scientists find it, the eventual migration of the whole human race to such a planet is also a tremendous challenge. Although it might be beneficial to colonize on other planets by establishing a number of stations on another planet as the first step, the drawbacks of movingShow MoreRelatedThe Link Between Supply And Demand Of Crude Oil Essay1386 Words   |  6 Pagesspecialize in bulk commodity transportation, and crude oil refers to major liquid bulk cargo type. Demand of downstream users and supply in upstream sector impacts the work of shipping companies. The aim of the report is to examine the link between supply and demand of crude oil. 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Essay on Jaws - 1080 Words

Is Jaws a Horror Movie? First I will highlight the brief journey through the horror genre and the conventions that have developed. Second, I will then show how these conventions are used in the film Jaws. Let’s start with the silent era, an era based on monsters, Frakingstien 1910, Dracula 1912, The Phantom Of The Opera 1925. Without sound, there was a heavy emphasis on make – up, adding to the horror and preparing the first convention, which is the reveal of the monster. Facial expressions and body language played big part in early horror movies as it provided the tension. A second convention was the ‘dark property in the middle of nowhere,’ using isolation as a way to build up tension. Through the talkies in the 30’s little†¦show more content†¦The opening of the film is from the shark point of view, underwater, the scene is errie. John Williams distinctive music playing leaves the audience tense, especially because they can’t see the creature. We cut to the camp fire scene which introduces our first convention, the weak female teenager. A young girl, Chrissie Watkins and Tom Cassidy leave the safety of a camp fire to go swimming in the middle of the night. We are moved from a warm, safe elemental scene to the cold, dangerous and open ocean. The final view of the camp fire is a high shot this gives the audience a feeling that something is watching them. We are left feeling unsettled but excited. The teenagers run the broken fence and now ‘out of bounds’ are they safe? Chrissie runs into the water and the camera angle pans back to show the dark ocean with a buoy floating in the distance. A sultry bell sound ringing out, building up an eerie feeling. In the water Chrissie is presented as a lady even underwater Chrissie appears stunning while swimming. This same shot is Spielberg shows the point of view of the shark. At this point the audience knows something is going to happen and Spielberg builds the tension using John Williams score. Spielberg uses diegetic sounds of splashing and non-diegetic sounds to great effective. The music starts very quietly and slowly. As the shark moves through the water, the beat and theShow MoreRelatedJaws: Shark and Water1699 Words   |  7 PagesJaws (1975) Media Coursework Peter Benchley wrote Jaws the novel before it was made into a film directed by Steven Spielberg. Jaws is a thriller/horror with the main aim being to build up suspense and tension. When making the film Jaws Steven Spielberg had to face the challenging task of translating Benchley’s popular novel into a hit movie whilst still maintaining the suspense created through the many textual devices used by Benchley, such as language techniques and sentence structure. 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In Jurassic Park, billionaire John Hammond creates a theme park where cloned dinosaurs come alive, hoping that his ideal resort becomes a major success. Through the use of film style elements, such as editing and mise-en scene, SpielbergRead MoreMovie Analysis of Jaws Essay896 Words   |  4 PagesMovie Analysis of Jaws Martin Brody is the new police chief trying to rid Amity Island of a savage shark terrorising the islanders and tourists alike in the 1976 thriller, Jaws. Jaws was directed by Steven Spielberg and starred Roy Scheider, Robert Shaw and Richard Dreyfuss. Amity Island relies almost fully on the income gained by tourists visiting the island in the summer vacation. 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Spielberg markets this â€Å"High Concept† (Cook 40), film and its nationalist ideals on a story that is principally based on one image, the shark, and the fallibility of the human decision making processRead MoreSummary of Film Jaws Essay900 Words   |  4 PagesSummary of Film Jaws This essay that I am doing is about a film called Jaws, which was directed by Steven Spielberg. This film is about a killer shark that terrorised people on the Beach of Amity Island on the most popular day of the year, which causes mayhem in the city and between tourists on their summer holiday on the beach.The film is set on the 4th of July because that is Independence Day in America and thats when families go out to the beach and have some fun

Dominos Impact On Corporate Culture - 1632 Words

Domino’s Pizza was an established mega-brand, with more than 8,400 locations internationally. It employed more than 145,000 employees across 55 countries as of 2006, and by all traditional profit-driven evaluation strategies, the company seemed to be highly successful, generating a revenue stream of $1.4 billion USD annually (Lisovicz, 2010). However, by 1998, revenue, growth and market share had begun to stall and analysts wondered how the company would survive entering the twenty-first century. Since then, Domino’s has aggressively targeted the weaknesses in their corporate culture, firmly establishing their place as an industry leader (Lisovicz, 2010). Changing Domino’s culture Domino’s recognized it had become stuck in a culture that failed to fit in to a technological world, and struggled under the weight of an inflexible top-heavy bureaucracy. The company experienced an average turnover rate of 158% annually, meaning Domino’s invested resources into more than 200,000 people per year who added no long-term return on investment (Lief, 2008). More importantly, the organization blindly accepted this as the cost of business in the pizza industry. Change began with replacing key personnel from the top-down, who could not buy-in to the company’s new vision. Domino’s began by replacing several high-ranking executives to remove a pattern of thinking that was unwilling to accept or attempt change (Lisovicz, 2010). Immediately, the new management began leading organizationalShow MoreRelatedEnvironmental Scan1557 Words   |  7 Pages(Wheelan Hunger, 2010). The fast food culture in the United States has grown from a $6 billion-a-year industry in 1970 to a massive corporate franchising empire earning more than $170 billion in annual revenue (Food Empowerment Project, 2010). Leading the way in the fast food culture is the pizzeria industry. 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Social Preferences or Sacred Values †Free Samples to Students

Question: Discuss about the Social Preferences or Sacred Values. Answer: Introduction: This news article discusses whether positive discrimination should be allowed in the workplace. Particularly female firefighters in Australia have stated that they are not in favor of positive discrimination in the workplace. Rachel Cowling, an experienced firefighter is afraid that the new recruitment procedure as introduced by the Metropolitan Fire Brigade would not involve the stringent physical training firefighters are require to go through to combat difficult situations. She fears that for the purpose of promoting gender diversity the fire brigade would make the recruitment fast paced. However the MFB denied the claims of Cowling and argued that they had been encountering claims of positive discrimination as put forward by the unions for decades(Barrow, 2015). The Fire brigade department has been warned that they are not compromise their standards for the purpose of propagating any underlying political agenda. However in reply the Jim Higgins, the CEO of the MFB has stated that they have not lowered the standards to make it favorable for the applicants to get recruited. The CEO further stated that the Fire Brigade puts every applicant equal opportunity and puts ever applicant through the same selection process to promote gender diversity in the workplace without compromising the standards. According to the philosophy of Utilitarianism it can be stated that the actions of individuals should aim to promote the greatest good for most number of people. Thus to determine whether actions of the Fire Brigade is in compliance with the theory of Utilitarianism it is important to assess whether it creates the greatest good for the most number of people. It can be analyzed that providing equal opportunity to all applicants prevents discrimination of any sort and thus creates the greatest good for the most number of people. According to the Deontological theory of KANT as opposed to the theory of Utilitarianism, it can be said that the actions of individuals should be based on what is morally good(Chen Schonger, 2017). It focuses on the duty or obligations to promote what is morally good. Thus by applying the deontological theory to this scenario it can be said that the act of promoting gender diversity is the moral duty in order to prevent gender discrimination(Zamir Medina, 2017) However, as opposed by Cowling the act of recruiting more female fire fighters without putting them through the intense and stringent training program just to promote gender diversity will compromise the skill and ability of the fire fighters. If these skills are not developed combating fire in difficult situations will become a challenge to fire fighters and the same is likely to adversely affect the lives of the fire fighters as well as the members of the society(Davey, 2018). It can be said that if female fire fighters are recruited more just to promote gender diversity without putting them through proper selection process as alleged by Cowling, it will create positive discrimination. It can be argued that one has the moral duty to prevent positive discrimination. Moreover jeopardizing the lives of the fire fighters and the people of the society at large can be considered to be unethical and immoral. Bibliography Barrow, R. (2015). Utilitarianism: A contemporary statement. Routledge. Chen, D. L., Schonger, M. (2017). Social preferences or sacred values? theory and evidence of deontological motivations. Davey, M. (2018, March 12). We dont want positive discrimination,' say female firefighters.the Guardian. Retrieved from https://www.theguardian.com/australia-news/2016/jan/29/we-dont-want-positive-discrimination-say-female-firefighter Zamir, E., Medina, B. (2017). Deontological Morality and Economic Analysis of Law.